As an author, being interviewed is one of the milestones to achieve. An author feels gratified and accomplished when invited for an interview. The real question is whether these author interviews serve any purpose or not.
They fuel the author’s ego and self-esteem but are they of any use other than that? Most people would answer yes. But what makes them respond positively? The following might be some of the reasons for an affirmative response.
An Insight into Author’s life
An interview with an author discusses the author’s personal life as well. The author shares his daily life, hobbies, personal interests, and fun facts. A reader who admires the author and his writings would feel delighted to dig deeper and learn more about their favorite writer.
Moreover, these interviews shed light on what sort of person the author is in real life. What inspired him to write his books, and why he started writing in the first place? The author unveils his creative process of writing the book and what genre he wants to pursue for his future writings.
Reader’s Interest
The reader is the consumer of the literature who gains joy and satisfaction from the work of writers and authors. Reading a good piece of literature invokes questions in them, like why this story was written and how the writer plotted the twists.
This curiosity leads them to watch or read the author’s interview. Readers are intensely interested in the author’s life and what kind of person he is other than being a writer. The interviews answer both questions, and the readers learn more about the writer.
These interviews also create a sense of closure with a writer’s potential readers, which develops a deeper connection between the writer and the readers.
Marketing Strategy
Interviews are a great marketing strategy. Promotion is one of the essential elements of an interview. The author promotes his book and talks about it, which sometimes may intrigue people, and they buy and read it. Some famous authors even arrange a meet and greet with the public and a book signing event.
The author interviews can help an author with his book’s publicity. They are a source of further opportunities for the author. Authors gain extended exposure through the interviews. As an author, you learn how to sell your work better.
Interviewer’s Reputation
Mainstream journalists occasionally interview authors, but these days this job mostly gets done by bloggers. As an interviewer who wants to grow publicly, interviewing authors is an excellent opportunity. It benefits them in many ways, like making their blog look more authentic and having more followers and visitors. A quality interview will build a good reputation for the interviewer.
Conclusion
From the above analysis, it is deduced that there are three beneficiaries; the author, the reader, and the interviewer. The reader is the one who benefits the most from the interview. Hence it is concluded that interviews with authors serve a purpose in more than one way.
